Ludeaux

For its ninth fragrance, Vyrao has tapped into the free-spirited, emboldening energy associated with the seductive impulse. Neuroscience-backed ingredients said to boost confidence come to life in this evocative, floral-laced scent that wears like the color pink in olfactive form.

With Ludeaux, the former fashion director Yasmin Sewell continues her collaboration with the perfumer Meabh McCurtin and the Science of Wellness program at IFF. The result is an uplifting and alluring fragrance that encourages the curious to loosen their inhibitions and lean into desire.

INSIDE THE SCENT

• Magnolia flower oil and tonka bean are said to enhance sensuality by 74% and self-esteem by 62%
• Top notes include energizing peach, uplifting osamanthus, and ambrette
• Heart notes blend sensual jasmine and amyris—plus latex for a subversive allure
• Base notes of sandalwood and ambrox fuel feelings of intimacy, playfulness, pleasure, and romance
• The peach-hued ombré bottle contains an energetically charged Herkimer diamond crystal (think: lucid dreams and stronger spiritual connections) as well as a hidden “I Wink From Within” mantra